1
T Aug 26
introduction: what is a (cryptic) commodity?
Th Aug 28
discussion: Roland Barthes, “Soap-powders and Detergents”, “Plastic”, “The New Citroën”
2
T Sept 2
presentation: 5 enigmatic commodities, illustrated. Print one captioned image of each commodity and post to the class bulletin board. Each image and caption should convey some aspect of what is strange/interesting/enigmatic/mysterious/magical about the commodity.
TH Sept 4
discussion: Raymond Williams, “Advertising: The Magic System” (focus on “history,” “development,” and “the system”)
project introduction: ten fliers
3
T Sept 9
presentation: found fliers
workday: research your commodity. find texts related to it. as you hone in on your commodity, test your choice by finding interesting texts that circulate around the commodity, in marketing literature or fiction or social media, or elsewhere.
TH Sept 11
group meetings: present and discuss, in small groups, the commodity you’re focusing on. talk about what is enigmatical and seductive about your commodity.
4
T Sept 16
in-progress presentation: ten fliers. present sketches
workday/desk reviews.
TH Sept 18
in-progress presentation: ten fliers. present sketches
workday/desk reviews
5
T Sept 23
workday
TH Sept 25
final presentation: ten fliers
6
T Sept 30
TH Oct 2
workday/desk reviews
7
T Oct 7
workday/desk reviews
TH Oct 9
workday/desk reviews
8
T Oct 14
final presentation: digital fliers
introduction: slideshow
TH Oct 16
workday/desk reviews
9
T Oct 21
workday/desk reviews
TH Oct 23
workday/desk reviews
10
T Oct 28
presentation: slideshow
TH Oct 30
workday/desk reviews
11
T Nov 4
TH Nov 6
12
T Nov 11
TH Nov 13
13
T Nov 18
discussion: Robin Fior, Revolutionary Language
workday
TH Nov 20
workday
14
T Nov 25
TH Nov 27
thanksgiving
15
T Dec 2
workday
TH Dec 4
workday