Ten fliers

Using the texts you’ve found for your commodity, produce 10 sketches that experiment with different dimensions of typographic form considered as design gimmick. In terms of the gimmick, think about how typographic form follows, as something over- or under-achieving (hard-working or not working hard enough), from its technology of production.

As you choose each text to work with, give attention to its precise editorial quality: is it pithy, long-winded, expert, dumb, catchy, annoying?

The typographic form you develop in your sketches might be uniquely related to the content of the text, or it might rather stage an independent investigation into graphic design form as gimmick.

Consider the ten sketches as a series, each iteration of which explores a different dimension of your commodity (and of typography) as a gimmick.